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Ray-Ban sunglasses March 17, 2009

1936 年

Ray Ban glasses series was born 20 years of the 20th century, military aviation and civil aviation has experienced rapid development in 10 years. In the meantime, air traffic has therefore made great strides. Technology constantly upgrading the aircraft, new aircraft flying high, caused by the high altitude problem arises. Unavoidable high-altitude glare and long-distance flight, the pilot suffered headaches and dizziness to trouble. In 1929, MacCready (McCready) General to seek a new flight RayBan glasses in order to prevent glare, high-altitude flight interference, the same time ensuring a clear field of vision. Le Pen company accepted the challenge and successfully developed to prevent the most visible of the new lenses. This green lens glare glasses Le Pen announced the birth of the first eyewear. It is available to the public in 1936, using the classic pilot shape of the plastic frame glasses.
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1937 年

Le Pen trade mark registration \differences lie. In 1937, Le Pen registered trademark and marketing efforts, the new metal frame shows the endless charm. New to Le Pen this title, which emphasizes not only be able to resist glare glasses, but also to prevent sun damage to the eye. With wide version of the Ray-Ban Aviator Metal appearance upon the market that is sought after rave reviews.
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1938 年

Le Pen founded the beginning of the early models, Le Pen’s marketing the new product features that emphasize the practical, the location of groups in the sports-loving and outdoor sports enthusiasts. In 1938, Le Pen launched Shooters series. The series of glasses with Le Pen Green and Kalichrome choice of two lenses, which color is light yellow for fog environment. Soon after, third paragraph glasses, turned out its highly innovative design, the framework for the metal texture. This is the Ray-Ban Outdoorsman, the past is also known as Skeet Glass, the target group is hunting, shooting and fishing enthusiasts.
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1939 年 至 1940 年

Ray Ban glasses is popular in all kinds of outdoor activities among the population, such as pilots, police, hunters, anglers and so on. At this point, Hollywood fashion wind of the world also began to take shape.
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20 Century 40’s

Le Pen battle show their skills. As the excellent lens function, Le Pen became the first choice mission U.S. Air Force pilots. Although the core research and development has been followed by military purposes, of the 20th century 40 years, Le Pen got a new lens for commercial use reflective gradient lenses. The lens at the top with a special coating to enhance the protection of property, while the bottom is not human in any coating, so that the wearer can look clear instruments and other objects.
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20 Century 50’s

sense, 20th century fashion 50’s 10 years of profound changes, or is 10 years of rapid development , the status of fashion in the public mind is very important at that time already. Perhaps due to the impact of the film industry,ladies golf bags, consumers began to glasses as a fashion jewelry, not only see more clearly and to wear.
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1951 years in order to meet the special requirements of the U.S. Navy, Le Pen in the launch of a gray lens of N-15 glasses.
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1952 年 that year, Le Pen launched another new Wayfarer. With Le Pen, like many other styles, Wayfarer glasses design simple and easy to wear. The series destined to become classics, came upon the film industry will be favored.

1953 年 Le Pen re-introduced a classic G-15 lens, replacing the N-15 position. The new lens is gray, 15% of visible light through, for general occasions.

1957, the Le Pen has launched a series of Disi Kuan metal frame glasses Caravan. The new product uses a lot of hype with the Aviator was totally different lens shape of a square lens.

1958 年 Le Pen catalog for the first time incorporated into the two women plastic frame, providing more choices for the public. Le Pen launched a year tinted wing of the Smart Set series. A device that added a new logo, new colors and even decorative elements such as rhinestones, the pursuit of a more fantasy style in order to not fall behind.
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20 century 60s 60s

20 century witnessed the real shine sunglasses, the peak of 10 years. Based on its superior quality and practicality, Le Pen became spectacles industry leads the way, and will continue to communicate its advantages to the customer characteristics. During this period, Le Pen than competitors to provide more freedom for the public broad selection of products. The beginning of the decade, the market probably can see 30 kinds of eyewear. To 1969, Le Pen’s product catalog already contains over 50 categories glasses products for different customers, young and old to provide the appropriate glasses. It is worth mentioning that Le Pen’s also flexible and broad product prices for different consumer groups.
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1961 年

\In \At the same time, Le Pen also provide consumers with glasses box, in order to better protect the glasses. Men and women to meet the diverse needs of consumers, the company were made using quality materials and leather and plastic glasses case. Le Pen each product has its own special mirror box, unique novel. In addition, the Le Pen through spectacles display stand, retail stores or the glasses on the window display to promote consumers to buy directly. Early years, the company produced a variety of shapes and sizes display. Moreover, Le Pen has also attached great importance to the role of the media, through the influence of big newspapers and magazines published in glasses picture to enhance publicity. Such as: \
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1962, the Le Pen started production of glasses with impact resistant lenses, another walk in the forefront of the times, became the industry leader. Ten years later, the U.S. FDA regulations promulgated to require glasses have impact resistant lenses must function.
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1965 年, Wayfarer has introduced two important new products: Olympian I and Olympian II.

1967 Balorama style for the first time the famous appearance in the optical market.

1968 年, Olympian I Deluxe came. As always, Le Pen is still tailored to each product glasses case. Le Pen is not only developed a capacity of 12, 15 or more glasses display stand and display box, for the first time launched a single display, and \
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20 century 70s

different from the past few decades, the 20th century 70’s, glasses market became more mature. This stage has two main directions: fashion glasses and sport glasses. Le Pen followed the trend, developed a variety of new products and seek a breakthrough in multiple directions. In the field of sports glasses, ski glasses company theme, introduced skiing series, there are two styles Vagabond and Stateside. These two different types of lenses were used G-31 G-15 lenses and standard lenses. In addition, these glasses also uses special glasses boxes, glasses Le Pen reflects the high quality image. 70 years of the 20th century for the special needs of climbers, Le Pen launched a mountaineering glasses to protect climbers from the sun and wind caused damage. Mountain climbing glasses lenses to protect eyes from those reflected glare of the snow surface, while the leather side shields can further enhance the anti-dazzling effect. Nylon foot wire arc around the ear, played the role of strong glasses. To prevent accidental removal of glasses, Ray Ban glasses also uses a special guard ring rope. The same lens is also mounted on the standard have been sold in the market framework. 70 years of the 20th century, Le Pen started production of optical glasses, the contour has followed the style of the sunglasses. It announced a version of Le Pen wide range of the birth of metal optical glasses, the series introduced a total of five colors to meet different consumer preferences. Following this, Le Pen set off a new product color trend, greatly affected the retail eyewear product catalog, in which there are more colors, wearing glasses with Le Pen face a variety of United States and its mature sophisticated image. A large number of ads in fashion magazines at that time, the \In addition, Le Pen continues to produce more new products display, to promote the sale of optical glasses.
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1970, the metal glasses began to widely use a blend of classical style, new colors. Special treatment of the chromium alloy can produce a dark substance, which is later called black chrome. Le Pen also now launched a series of golf glasses, a total of four models, including, by the time the most famous golf star Arnold Palmer (Arnold Palmer) endorsement.
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1973, the classic Metal Series Adds New Wide Edition Metal II, at the time of its appearance than the more lenient wide version of metal glasses.

1974 Years of Le Pen in the history of lenses and their quality has always been the key to success. In 1974, with the birth of gray photographic lenses, the lens of the scope of Le Pen has been further extended. Meanwhile, Ambermatic sports glasses lenses are also been applied. According to the different light, special Ambermatic lens can change color, but also highlights the contours and shape of objects seen, even in the snow is also true. Strong light, the temperature is low, Ambermatic lens will darken to block glare. Le Pen As with other lenses, the series lenses to provide protection of high strength, to withstand UV radiation. Le Pen’s mission is to brand with the same glasses for skiing, tennis and other athletes in a variety of projects provide a good line of sight, free from all kinds of weather constraints. Ambermatic products, plastic glasses case made by a special, unique design and color.
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1979, the President Di Qikuan Le Pen Naturals products come out.

20 Century 80

Le Pen launched a series of more glasses, together with media attention and the rapid development of the film industry, Le Pen’s success walk more and more firm. 80 appeared in the 20th century, \

1999 年

Luxottica Group’s acquisition of Bausch & Lomb’s Ray-Ban, Arnette, Killer-Loop and other spectacles REVO series.

2003 年

Luxottica Group is introducing two glasses Le Pen Series: Ray-Ban Optical glasses Ray Ban Youth eyeglasses series and series. Ray Ban Optical glasses series since 2003, a market, they have won the favor of many glasses wearer, and quickly made a huge worldwide commercial success. Le Pen series of all styles are carefully designed for, they successfully knead into the latest fashion elements in products, so that Le Pen glasses always walk in the forefront of the trend, Le Pen-style perfect highlights Different style of a kind Millions of people face in the world to see the unique style. Also in 2003, Luxottica Group carefully create a post for 8 to 12-year-old children to wear sun glasses line. Ray-Ban Youth eyeglasses designed to meet a young family who needs to wear glasses, functional, comfortable to wear, the eyes of young people provides the maximum protection. Innovative modern design interpretation of the Ray-Ban glasses of high quality materials and personalized color, highlights the unique qualities of the spectacle itself. Le Pen, a legendary world-leading manufacturer of eyewear industry, with its simple design, excellent material, stylish appearance and reliable quality as a \Luxottica will also integrate these different elements to the Ray-Ban Youth Glasses series of design concept.
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2004 年

Le Pen as BAR Honda F1 race partner.

2005 年

young people in 2003 to great success sunglasses series after Le Pen in the January 2005 launch of the Ray-Ban Optical glasses young family, to further expand and improve the entire Ray Ban glasses series. Ray-Ban Youth eyeglasses designed to meet a young family who needs to wear glasses, functional, comfortable, and the eyes of young people provides the maximum protection. Innovative modern design interpretation of the Ray-Ban glasses of high quality materials and personalized color, highlights the unique qualities of the spectacle itself. Ray Ban Optical glasses young family all use titanium metal materials,golf cart bags, low sensitivity, easy to rust, durable and very light. Le Pen by screen printing, etching or suppress the way, all the young people carve a series of unique glasses Ray Ban logo.
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2006 年

designed Le Pen Le Pen and re-create the classic style Wayfarer, as the new 2007 Spring / Summer Eyewear Series: From the glasses material, style details , profile size, circular structure, the proportion of the hinge and lens shape, to the unique metal mirror foot impression of the logo and the lens on the screen logo, Le Pen presents something for us to perfect work of art. Profound aesthetic quality of the material foundation and achievements of the new Wayfarer series, it is not only a true representation of the original classic, but also improved every detail, the five-60 years of freedom, independence and spirit of the perfect embodiment of rock.
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2007 年

Le Pen launched a new strategic plan and global exchange program: \the penetration and influence. Of particular concern to young people for the market, Le Pen launched a more vigorous exchange program and a highly creative advertising media plan. Le Pen’s declaration that \
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2008 年

Le Pen Le Pen Classics release activity: an exchange program to back Le Pen and the music of deep origin, as the consolidation of Le Pen current status of the world’s leading brands. Le Pen Classics organized by the eight international music artists rendering of passion, they re-recorded specifically for Le Pen was selected from the fifties or sixties classic track and were in New York, Beijing and held in Milan, Italy, live music will. Officially launched in 1986 with The Classics Clubmaster closely related activities. Clubmaster design inspiration from the streets of fifties and sixties people appearance, is Le Pen glasses series one of the most popular styles.

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